The Gelosi Project
Brand marketers often fall prey to a massively faulty assumption. They assume that consumers are rational. But consumers don’t really behave that way. The irrational consumer is more than a hypothesis. It’s a well-researched reality.
Last week, Jordan participated in her school’s holiday play. I wasn’t able to attend, but when I arrived home she was abubble with prideful energy. This is the first year since she became symptomatic that Jordan could do more than hum a tune and interject a few words here and there. She actually memorized whole [...]
