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Posts Tagged ‘Marketing’

A friend turned me on to a great story on Studio 360 about signage for the Yucca Mountain nuclear waste storage site. Here’s the dilemma: how do you design a symbol that will instantly communicate ‘danger’ to future generations? Think about it. Nuclear waste remains dangerous for thousands of years. The site needs signs that [...]

They’re calling it a ‘co-payment.’ I’m not kidding. That’s what they’re calling it. Today, American Airlines announced that it would begin charging for some mileage upgrades. Now, I get it. Times are tough. Fuel prices are high. The airlines are getting squeezed from every angle. I’m actually sympathetic. Carriers like American are saddled with a [...]