The Gelosi Project
Too many brands and advertisers try to sell you on cultural norms — you should use our product because everyone else does. They try to pander to social paranoia. There’s nothing I love more than a brand that says, “maybe you’re not for us.” The new Miller High Life campaign achieves that goal. It takes a decidedly strong point of view with a comic twist. It’s tied to sports and manhood and common sense, and it delights in every way. I may actually be thirsty for a Miller.