I spent my week off working on Brandlore, my upcoming book. One of the chapters focuses on the links between brand identity and company behavior. Which companies do you think are best at matching their behavior to the tone and imager of their branded communications?
Poem #26 from Mad Man’s Creed.
–
Ambling round the house,
in an untucked cosy shirt,
he shuffles to a vagabond hymn
inspired by symphonies unheard.
He seeks reflection from the lower cast,
like a cat with nothing else to do.
Hard to deny him due affection.
He purrs with intellect and caste.
I have long been a fan of the “In Character” section of Vanity Fair. It dawned on me the other day that it might be a good exercise to combine my writing and photographic skills.
Design by Graph Paper Press
Subscribe to entries
Subscribe to comments
All content © 2010 by The Gelosi Project