What's your story?

Let's Shoot!

-- Portfolio

-- Portfolio --

-- The Gelosi Project

-- The Gelosi Project --

How should I develop my personal brand?

I get this question a lot because I wrote two books on branding and have been advising leading brands on how to stay relevant for more than two decades. Ordinarily, I say “make it easy for someone to know what they should expect from you, then do everything you can to exceed that expectation.”

But sometimes exceeding expectations isn’t enough. Sometimes, the image we put out into the world doesn’t live up to the value we truly create. I notice this a lot in the photos of models, actors, entrepreneurs and thought leaders that I see every day in my profession. That’s why I launched The Gelosi Project . My goal is to collaborate with promising people to help them create an image that lives up to their potential. I’m combining before and after photos from every session with interviews and insights about my subjects to provide a complete picture about their personal brand.

Why Gelosi? Gelosi is an Italian word used by a theatre troupe of the 16th century. It literally translates as “the zealous ones” and the troupe’s motto was “those jealous of attaining virtue, fame and honor.” Seems like a perfect fit for a photographic project that captures the personal brand of virtuous folks who could be famous.

20130720_ThatGirl_085_EDIT_206

 

Larry Vincent

Writer, Photographer, Lovable Nerd

-- About Me

-- About Me --

20130803_UTA_PT_072
My name is Larry and I am an award-winning writer, photographer and marketing executive. My most recent book, Brand Real, was selected as one of the best business books of 2012. My first book was all about storytelling for brands and it was translated into seven languages. When I was 12 I was given my first camera, and since then a camera is never very far from my writing gear. It's an inseparable part of my creative work.

This site is a passion project. At the beginning of 2013 I committed to shoot at least one portrait session a month in an effort to advance my photographic skills and work more frequently with models and interesting people. It's a labor of love.



Blog

My Latest Shots and Thoughts

-- Blog

-- Blog --

20130804_TaraFrank_170_EDIT_227

ROCKIN’ PHOTOGRAPHY WITH TARA

Model Tara sent me a message on a previous casting call letting me know she’d like to work with me on a future GELOSI SESSIONS PROJECT. She’s a surfer and a bartender and only models for fun. We talked about a bigger photography project I’d like to shoot that will take some coordination of resources, but opted to start with a simple studio session. To put it bluntly, Tara was phenomenal. In the 3 hours that we worked together she channeled so many different looks–from girl-next-door to rockin’ chick–it was breathtaking to shoot.

20130721_TaylorRandall_065

A MODEL OF SCIENCE IN PORTRAIT PHOTOGRAPHY

I started the GELOSI SESSIONS PROJECT to grow as a photographer, but I have an ulterior motive, too. I get to meet interesting people and hear some of their stories. I suppose that’s why I enjoyed photographing Taylor, an aspiring chemist who begins college this fall. She models on the side, proving that you can be very smart and very beautiful. For me, this is what portrait photography is all about.

20130720_ThatGirl_208_BW-5

CHANNELLING SAM HASKINS

The purpose of the GELOSI SESSIONS PROJECT was to challenge my photography skills. Sometimes, I do that by writing a brief and choosing a style that’s new to me. When I was introduced to model and actress Camille Montgomery, I knew I wanted to try something new. I chose the photographic style of the late great fashion photographer Sam Haskins.

Continue Reading

Test photo shoot with Natan Levit

FROM HEADSHOTS TO MOVEMENT

I felt the need to get a different style of ¬†shots into my portfolio–something with a burst of color and a sense of movement. So I put out a casting call on the GELOSI SESSIONS PROJECT for a female model who liked to move. I was introduced to Jenifer, a model and a dancer who fit the bill perfectly. She was looking for new headshots, but we opted to try some less formal portraits while she moved around the studio. We only planned to shoot about 100 frames. We had so much fun we shot about 250.

Test photo shoot with Natan Levit

PORTRAIT STUDIO SESSION WITH NATAN

While flipping through the work I’ve been doing on the GELOSI SESSIONS PROJECT in the portrait studio, I realized that my portfolio was weighted with more women than men. After posting a casting call for a studio-based portrait session that was intended for a black and white finish, I met up with Natan, a fellow Illinois native who had only recently transplanted to Los Angeles. This was one of those shoots where the very first frame was spot on.

20130623_DomJayWill_084

DOM JAY

I put out the casting call and got this response: “I live in Downtown and we could shoot up on the roof of my building.” How could I resist? It gave me an opportunity to collaborate with model Dom Jay on an editorial-style shoot that leveraged the Los Angeles skyline.

CMarlow-Final-Selects-037

CHELSEA

I decided to take a solo vacation and see the last great frontier: Alaska. Of course, I brought my camera gear. And, of course, I put out a casting call to do a session while I was on the road. I was fortunate to meet Chelsea, a beautiful model and knowledgable native who gave me a small tour of downtown Anchorage where we caught these shots.

Session with Brittany Bell & Claire Schreiner

A BLUSH OF STYLE PHOTOGRAPHY

I never know what I’m going to get when I post a casting call. Let’s just say I’m pretty lucky. I put the word out that I was looking for a female model to do a fashion-oriented style photography. Not only did I get a 2-for-1 response, but both models are former Miss USA contestants. Brittany and Claire are models and entrepreneurs who have recently launched a makeup and styling business called Be Blushed. But they haven’t strayed far from the lens and we had so much fun the time went by in a flash.

Portrait session with Armani Vital

ARMANI

My very first session in the GELOSI SESSIONS PROJECT was with Armani, a super-motivated fashion model who at a very young age is already represented in the states, Mexico and London. This was an exciting start to my ambitious project and a lot of fun.

-- Contact

-- Contact --

Talk to me.

Your Name (required)

Your Email (required)

Subject

Your Message

Prove you're human! Enter the code below.

captcha

Sign up for our SESSIONS mailing list.

topbar banner
You're Still Here?
This is a Restricted Area

But if you really want to learn more about me and my work, check out my core blog at http://laurencevincent.com or the blog that keep about my daughter Jordan's journey with cancer at http://jordansjourney.com and if it's pictures you want, you can see my whole photostream at Flickr http://flickr.com/larryvincent. Ciao!



topbar banner
You're Still Here?
This is a Restricted Area

But if you really want to learn more about me and my work, check out my core blog at http://laurencevincent.com or the blog that keep about my daughter Jordan's journey with cancer at http://jordansjourney.com and if it's pictures you want, you can see my whole photostream at Flickr http://flickr.com/larryvincent. Ciao!